.png)
Interact
Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.
Interact
William & Mary's Conflict Style Quiz ft. Emily Gerst
In this episode of the Interact Podcast, Josh Haynam sits down with Emily Gerst, Director of Conflict Resolution and Education at William & Mary, to explore how the university is using quizzes to spark self-awareness and improve communication around conflict. Emily shares the development of their “What’s Your Conflict Style?” quiz, which is based on the Thomas-Kilmann Instrument and designed to help students, faculty, and staff understand how they typically engage in conflict.
They dive into the importance of making quiz scenarios relatable, how the data reveals trends in conflict behavior, and how the quiz acts as a shared language to facilitate meaningful conversations. Emily also discusses how the tool has resonated across campus, turning a traditionally difficult topic into something approachable, insightful, and even fun.
What's Your Conflict Style? Take the quiz: https://www.wm.edu/offices/communityvalues/conflict-resolution/student-resources/