Quizzes for Social Media Funnels ft. Kary Perry

In this episode of the Interact Podcast, Josh Haynam sits down with Kary Perry to explore how quizzes can be powerful tools for both branding and lead generation. Kary shares how she restructured her business by using quizzes to guide her audience through personalized journeys, helping them discover the right products and resources. She discusses her shift away from traditional SEO tactics toward a social-first strategy, reflecting on how authenticity and emotional connection have become critical to standing out in today's crowded content landscape.

Kary dives into the concept of a “trust funnel,” where connection and nurturing take precedence over keywords and algorithms. Through thoughtful quiz funnels and consistent content, she’s built a business rooted in genuine relationships rather than vanity metrics. Whether you're pivoting your brand or just getting started, this episode offers valuable insight into building a presence that not only attracts but deeply resonates with your audience.

Learn more: https://sfs.karyperry.com/