Interact

Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.

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Interact

Award Winning Quiz Content Strategy ft. Vilasini P Pillay

November 07, 2025 • Josh Haynam

In this episode of the Interact Podcast, Josh Haynam chats with Vilasini P Pillay, Product & Content Marketing Manager at NRG Energy, about how quizzes have evolved into powerful tools for audience engagement and education. Vilasini shares her experience building quiz-based strategies that blend humor, personalization, and data to make complex energy topics more accessible and compelling. Her award-winning work has helped drive customer trust and retention by turning content into conversation, proving that even in technical industries, creative storytelling matters.

Throughout the episode, Vilasini and Josh explore the future of content marketing, especially in the age of AI, and how marketers can differentiate themselves through authentic, insight-driven experiences. From using quizzes to capture valuable audience insights to creating personalized email journeys, Vilasini offers practical tips for any business looking to connect with customers in a more human and meaningful way.

Connect with Vilasini: https://www.linkedin.com/in/vilasini-p-pillay