Quizzes for Dog Breeders ft. Kim Crawmer

In this episode of the Quiz Marketing Podcast, Josh Haynam chats with Kim Crawmer, owner of Prancing Pony Farm, about how she uses quizzes to educate prospective dog owners and streamline the customer journey in a highly specialized agricultural business. Kim shares how she created a quiz to help match buyers with the right livestock guardian dog, specifically Maremma Sheepdogs, and how that tool has helped grow her email list, improve engagement, and build long-term trust with her audience.

They also discuss the realities of balancing farm life with online marketing, the value of "done is better than perfect," and how digital tools like quizzes can serve even the most traditional businesses. Whether you're selling high-ticket items, working in a niche industry, or just looking to better educate your leads before the first email, this episode offers a grounded, real-world look at how quizzes can transform customer relationships.

Learn more: http://www.prancingponyfarm.com/