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Interact
Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.
Interact
E-Commerce Quiz Strategy with Megan Gravitt from Soulku
In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Megan Gravitt, Director of Marketing at SoulKu, about how their team created a personalized quiz to help customers find the right gemstone jewelry. Megan shares the behind-the-scenes story of building the Stone Finder Quiz, from aligning it with SoulKu’s brand values to making it user-friendly and conversion-focused. She also explains how the quiz enhances the shopping experience while supporting a deeper emotional connection with the customer.
Josh and Megan dive into the logistics of implementing the quiz on SoulKu’s e-commerce platform, including how they evaluated different quiz tools, integrated email capture, and used AI tools like ChatGPT to streamline content creation. They also explore future opportunities for expanding the quiz strategy during high-impact moments like holiday gifting. This episode is a great listen for marketers and shop owners looking to turn product discovery into a meaningful and scalable customer experience.
Learn more: https://soulku.com/
Find Your Soul Stone: https://soulku.com/pages/stone-quiz