AI, Quizzes, and Mindset Mastery with Karen Allen

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with mindset expert and speaker Karen Allen to explore how quizzes can go beyond conversion tools to become instruments of personal and professional transformation. Karen shares how she designed a growth mindset quiz that highlights what's right with people, flipping the script on traditional assessments that focus on limitations. The two dive into her powerful Stop & Shift method, which helps individuals and audiences identify fear-based beliefs, reframe their thinking, and take aligned, productive action—on and off the screen.

Throughout the conversation, Josh and Karen unpack how AI, personalization, and authentic storytelling can deepen audience connection and improve quiz performance. They also explore how the most effective marketing blends frameworks with lived experience, curiosity, and psychological safety. Whether you're building a quiz funnel or trying to communicate with more intention, this episode offers actionable insight into how mindset and marketing go hand in hand.

Learn more: https://www.karenallen.co/